My ideal referral: Any business with a WordPress website, wanting to understand how to manage / update the content - WordPress training.
We have a number of clients in the medical / dental fields. A good referral for go2web would be a dentist's or doctor's practice, where the current website is out of date, perhaps not mobile friendly, or where the practice wishes to change its website provider. SEO work for a prominent Google ranking is a key strength of ours.
Any doctor's practice using the services of My Surgery Website would be an ideal referral.